Weaving originality out
of the ordinary

Where is it that real character resides? Whether in a person, an object, or a piece of clothing, character is not enhanced by being conspicuous, but actually shines brightest in the most ordinary of places.
The Yonetomi New Basic line features items with a basic look that comes from their classic knit structures, but our tasteful combinations of materials imbue them with an understated beauty that is quite unique. They manage to be stylish without trying too hard, making them the perfect option for daily wear.
We have woven the everyday and ordinary into clothes of fresh and original character, employing creativity to provide the ultimate in cost performance. After all, why make a big production out of things when you just don’t have to?